Levi’s wants you to stop buying new jeans … at least, according to its latest ad campaign

US Ad of the Day: Levi’s salutes 150 years of 501s in ‘The greatest story ever worn’

-The greatest story ever worn- Levi strauss & co bestaat 150 jaar 🎈 en daarmee viert ook de 501 zijn 150e verjaardag! Dé spijker broek met straight fit & knoopgulp. Een ware musthave! Heb je er nog geen één in de kast liggen? Je shopt dit iconische model bij House of Indigo 👌 #levis#levisstrauss#levis501#501#501jeans#houseofindigo#denhelder#bestdenimsintown#levis150thanniversary | House of Indigo

Did you know?!?In 1852, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them “blue jeans.”You can read the whole story on levis.comShop our LEVIS lineup at shop.el