Corporate communication is an essential function that bridges the gap between an organisation and its various stakeholders. It helps shape how internal and external audiences perceive the company and is critical in positioning the brand in the market.

Discover how advertising agencies boost business success with market research, creative ads, media planning, and personalized marketing strategies.

Discover what mobile marketing is, how it works, and its benefits for businesses. Learn about SMS, apps, advertising, and strategies to engage mobile-first audiences effectively.

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Understanding the buyer's journey is crucial in any marketing strategy, and the concepts of ToFu (Top of the Funnel), MoFu (Middle of the Funnel), and BoFu (Bottom of the Funnel) provide a structured approach to effectively guiding leads through the sales funnel.

Defining the 5 W's Framework What Are the 5 W's? The 5 Ws—Who, What, When, Where, and Why—represent a timeless and foundational framework for gathering information, analyzing situations, and making informed decisions.Though originally popularized in journalism, this approach has become a vital tool in business, project management, communication, and more.

Advertising has been one of the most popular and effective ways of building brands for several decades. Being one of the key marketing pillars, it allows brands to reach out to their audiences directly and ask them to purchase their products or services.

Ambient advertising is a creative form of marketing that uses unconventional spaces and placements to deliver a brand message. It surprises and engages the audience in everyday environments.

Introduction to White Space Analysis. White Space Analysis is a strategic tool that helps businesses identify opportunities for growth by exploring areas where there is potential but currently no activity.

Puma. Puma’s Fitness Classes in Retail Stores. Mediums Used: Experiential Marketing, In-Store Events Why It’s Effective: Puma organized free fitness classes in its retail outlets, allowing customers to try their fitness gear in action, making the experience immersive and memorable. Impact: Increased product sales and created a stronger association between the brand and fitness enthusiasts.