Jul 30, 2024 · Here’s how to calculate the engagement rate on Instagram: Instagram engagement rate (aka ER) = (Total Engagements/Total followers) x 100. Finding the numbers. Total Engagements are the sum of the posts' likes, comments, shares, and saves. Total followers is the number of followers the account had when the post was made. Example calculation

Jan 9, 2025 · Engagement Rate (ER) - is a metric that measures the level (degree) of engagement received from the audience. The quick answer by formulas: Engagement Rate (ER) = (Total of all reactions (likes, shares, comments, reactions for Facebook, + dislikes for YouTube))/(Count of followers)

Sep 11, 2024 · There are various formulas to calculate engagement, such as by reach (ERR), post (ER post), impressions, and more. Social media analytics tools help automate these calculations and provide industry benchmarks for comparison.

Apr 1, 2024 · Use it to calculate your engagement rate based on a number of factors, learn how to calculate engagement rate, find out what are the engagement rate formulas and discover what this metric means for your online business or your social media persona.

Calculate Instagram Engagement Rate for any account with our free ER calculator. Get a full Instagram analytical report with valuable Instagram stats.

How to calculate ER. Instagram ER calculator takes the total number of likes and comments from the most recent 18 posts. These are then divided by 18 (to gain average per post). The calculator divides this by the account’s current quantity of followers, then multiplies it by 100%. So, the Engagement rate formula looks like this:

Mar 29, 2022 · Engagement rate by reach (ERR) is the most common formula for calculating engagement rate. It measures the percentage of users who interacted with your content after viewing it. To calculate the ERR for a single post, the formula is: ERR = Total engagements per post / reach per post x 100.

Oct 25, 2024 · How to Calculate Your Engagement Rate on Instagram. There are two common ways to calculate your Instagram engagement rate: use a formula and flex your math skills, or use a third-party tool to calculate your engagement automatically. Here's how: #1: Calculate Your Instagram Engagement Rate Manually

ER simply explained. Formula: How to calculate the engagement rate? Engagement Rate = ( Engagement [Likes, Comments and Shares] / Followers ) x 100; Example ER

Aug 30, 2024 · In this article, we discuss the formula for the coefficient of engagement and what Engagement Rate is normal in Instagram and other social media platforms. Traditionally, the formula for Engagement Rate doesn’t change and is based on either one post or all posts over a period. First, we need to calculate the average number of reactions to a post.