Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Descubra as três principais tendências que estão remodelando a forma como as marcas se conectam com o público em todo o mundo e como você pode aproveitá-las para impulsionar sua estratégia de ...

Como parte do propósito da Nielsen de impulsionar um futuro de mídia melhor para todas as pessoas, nós nos esforçamos todos os dias para envolver nosso pessoal, processos, dados e tecnologia para ...