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Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience ...
Burberry reports a 1% dip in first-quarter comparable sales, surpassing analyst expectations of a 3% decline, indicating ...
Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...
Flipkart introduces Advertise Now, Pay Later (ANPL), a solution addressing sellers' concerns about upfront advertising costs ...
Indian cinema is experiencing a strong resurgence, moving from pandemic-era doubts to robust box office collections. Recent ...
PepsiCo's international convenient foods saw a 4% organic revenue increase in Q2 2025, driven by strong performances in India ...
Shoppers Stop Ltd has reported a reduced net loss of Rs 15.74 crore for the first quarter of 2025, showcasing a revenue ...
Marketers are focusing on real-world engagement to connect with Gen Z. This generation values authenticity and questions ...
OpenAI has introduced an AI agent for ChatGPT. This new agent can handle complex tasks. It combines features from previous ...
Artificial intelligence is reshaping marketing. It is changing how brands connect with people. AI helps create personalized ...
Indian cinema is recovering well, driven by good content. Brands are using authentic outdoor campaigns to connect with Gen Z. Zee Entertainment Enterprises (ZEEL) is using hybrid content to keep ...
The Indian PR industry is urged to specialize, moving beyond generalist approaches to meet the demands of a verticalized ...
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