Doritos brought the Crash the Super Bowl contest back this year after running it from 2006 to 2016. “Abduction” was voted on ...

Famous facial hair—including from Nick Offerman, James Harden and Andy Reid—flocks to deliver Pringles to Adam Brody in the ...

On Tuesday, Feb. 4, the Ad Age Super Bowl Playbook will bring together brands, agency leaders and creatives to answer those ...

Ad Age is marking Black History Month 2025 with our fifth annual Honoring Creative Excellence package. ( Read the ...

Staying connected with customers without overwhelming them is tricky to balance. Over-engagement, such as too many untargeted ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Find out which brands are advertising in this year’s game, how much it costs and more Super Bowl marketing information from Ad Age.

The U.K. is very much in the spotlight in this week’s Top 5, including an excellent tourism campaign that extolls the virtues of the nation in an entertaining way.

Kraft Heinz’s internal agency The Kitchen handled the spot.

Dunkin’ and Ben Affleck are headed back to the Super Bowl.

There will be no shortage of Super Bowl ad rankings and metrics in the coming days, especially the day after the game, when ...

Before Q4 2024, Adam implemented ezID to integrate first-party data identity protocols. Almost immediately, his revenue per session (RPS) jumped by 21%. He soon discovered that advertiser platforms ...