After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Is there a 'healthiest' soda?Not really, but here are some alternatives to consider. Despite the hype and popularity around these products, Poppi faces a class action lawsuit filed by a San ...
Fans are shocked by Poppi’s soda-city. Prebiotic soda brand Poppi’s Super Bowl LIX ad campaign has caused controversy to fizz on TikTok. The ad, “Soda Thoughts,” starred influencers such ...
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report ...