Last month, The Athletic reported South Carolina quarterback LaNorris Sellers had a few suitors offering him millions of ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

The Players Era announced its full schedule for the 2025 Players Era Men's Championship NIL-driven multi-team men's event in Las Vegas in November.

According to a report by The Athletic, a new agency is coming to college sports to enforce the legitimacy of NIL deals for ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

It’s gameday, and your star player is more worried about filming the perfect pregame TikTok than focusing on their upcoming ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas seems to be losing more than winning in key recruiting battles, but experts believe the Longhorns still have a chance ...

The 2025 Players Era men's and women's championship matchups have been announced. This year's event will feature 18 men's ...

Earlier this offseason, Brian Kelly helped lead a major NIL initiative at LSU. He and his wife committed to match up to $1 million in donations with a gift to the school’s foundation, which resulted ...

Oregon Ducks coach Dan Lanning is regarded as one of the top recruiters in the country, seamlessly adapting to the ever-changing Name, Image, Likeness (NIL) era ...

Rachel Reeves' inheritance tax (IHT) grab has led to a surge in the wealthy using life insurance policies to shield their ...