The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.

James Corden and Ruth Jones Gavin & Stacey: The Finale is the UK’s most-watched scripted show across all broadcasters and streamers since current records began in 2002, with ratings already at ...

While the rest of us were celebrating the New Year, George Ivie was celebrating his 25th anniversary as the CEO and executive director of the Media Rating Council -- already the longest-running ...

KUALA LUMPUR, Dec 31 — Malaysia is set to form its first media council next year, just over half a century after its second prime minister, the late Tun Abdul Razak Hussein, first mooted one in 1974.