Based on the average brokerage recommendation (ABR), e.l.f. Beauty (ELF) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of ...

The stock market hasn't shown much love to specialty retailer Ulta Beauty (NASDAQ: ULTA) or cosmetics giant e.l.f. Beauty ...

I tried foundations from Haus Labs, Il Makiage and E.l.f. to test for coverage, longevity and finish. I also tried to find ...

"Beauty is in the eye of the beholder". This quote, famously found in the novel "Molly Bawn" by Margaret Wolfe Hungerford, is often used by people in various situations. I started thinking about this ...