In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

The Denver Broncos have +2800 odds to win the Super Bowl as of July 27. Last season, the Broncos went 10-7 before they were knocked out in the Wild Card round of the playoffs.

So, what exactly defines success for Tampa Bay in 2025? First and foremost, a fifth straight division title is non-negotiable. The NFC South is improving, but the Bucs are still the standard. The ...