News

A streak of Twitch streamers switching platforms continues, as Ludwig Ahgren announced he will be streaming exclusively on YouTube Gaming, beginning November 30. Ludwig is one of the most popular ...
YouTube Gaming is looking to build on its growth with new features and through its new content creators. ... YouTube has been pulling in some high profile video game streamers to its service.
At this point, the three main players of the streaming world seem established, Twitch, YouTube and Facebook Gaming, owned by three of the world’s largest corporations, Amazon, Google and Facebook.
But Twitch’s share of the market declined slightly a year later — to 61% — as YouTube, Facebook Gaming and Mixer start to pick up traction. Twitch, in many cases, has counter-offered ...
YouTube Gaming has also undergone leadership changes following the exits last year of YouTube’s global head of gaming, Ryan Wyatt, and global head of gaming creators, Lester Chen. To succeed ...
DrLupo already has 1.7 million subscribers on YouTube, and today’s announcement strengthens DrLupo’s presence there, which is the largest gaming platform with over 100 billion hours of gaming ...
YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...
Facebook Gaming saw the biggest bump, although its market share is much smaller compared to the other two major players. Viewership was up 184% in 2020 to 3.1 billion hours, nearly triple what it ...
Twitch has finally overtaken one of its precursors. It brought in more revenue for 2019 than YouTube Gaming -- $1.54bn compared to $1.46bn, respectively.
YouTube’s long-awaited policy on gaming content will allow creators to upload more violent footage from games without automatically being age-gated. It’s a big change for the community, but ...