To put it another way, I know a thing or two about what you should and shouldn't wear to every major sporting event. And ...

Reddit co-founder Alexis Ohanian used to emphasize how European leagues far surpass the MLS. And the American entrepreneur didn’t stop there. Taking a jab at the future of the U.S. men’s top-flight ...

Happy Friday! Between the Women's Euro final in Switzerland and a batch of European clubs journeying out to the U.S. and Asia ...

Another Caitlin Clark card, another record for the most expensive women’s sports card ever. Clark’s 2024 Panini WNBA Rookie Royalty Flawless patch autographed one-of-one rookie card sold for $660,000 ...

LSU coach Brian Kelly called Clemson football's stadium Death Valley Jr. Here's how Clemson coach Dabo Swinney and players ...

USA TODAY’s Brooks Holton has UNC finishing 12th out of 17 teams in the ACC, while CBS Sports’ Chip Patterson set the ...

In its first-ever WNBA Partnerships Report-released just after the league's 2025 All-Star Weekend-sports and entertainment ...

Chris Voigt, the Mariners’ SVP/corporate partnerships, said the most notable impact of tariffs has been media cutbacks from ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Was this forwarded to you? Subscribe here.) ...

MLS says sponsorship revenue for both the league and the properties represented by its commercial arm, Soccer United ...

Sarina Wigeman and her Lionesses squad are defending champions and will be looking to retain the title they won in 2022 on ...

Hello! The semifinals of the Women's Euro are already off to a strong start thanks to England's come-from-behind victory and while the competition reaches its final games, preseason for Europe's top ...