New Sun guard Jacy Sheldon announced that she was the latest WNBA player to have plans for a signature shoe deal.

Jacy Sheldon is the WNBA's newest signature athlete. Speaking exclusively with FN in August 2024, Holo Footwear revealed it had signed the Connecticut Sun guard, offering her both equity in the ...

The "Pearl" Nike A'One was revealed at NBA All-Star Weekend. Check our Sneakers news for more upcoming releases and breaking ...

Huge crowds packed the Moscone Center in Friday as NBA Crossover opened its doors to basketball fans gearing up for All-Star Weekend.

Register with The Athletic and follow our NBA beat reporters for the latest news and analysis. Trade season is officially over after a flurry of deals on deadline day, headlined by De'Andre Hunter ...

Wilson Sporting Goods Co. has announced the latest release of the Wilson Airless Gen1, which is a first-of-its-kind 3D-printed basketball that never needs to be inflated.

The collection is a collaboration with Reebok and Wilson Sporting Goods, and consists of apparel, a basketball and a limited-edition vinyl record. First up is a limited-edition “White Iverson ...

A'ja Wilson's first signature shoe has been unveiled by Nike ahead of its release this spring. Nike released images of the A'One sneaker with the "Pink ...

Las Vegas Aces star and WNBA icon A'ja Wilson got emotional on Tuesday as she posted a teaser clip on Meta's app Threads.

At a Monday press conference, Gary Mayor Eddie Melton announced the creation of a new 13-member advisory body tasked with helping the city meet the needs of its seniors. The Age-Friendly Advisory ...

COLUMBIA — NBA star Bam Adebayo was in Columbia for former South Carolina women's basketball star A'ja Wilson's jersey retirement on Sunday. Wilson's No. 22 jersey was hung in the rafters prior ...