Following these steps can help you get a clear idea of the branding that is best for your business. When working with founders, this process can take a lot of back and forth, but it is worth it in ...

Before I explain why they matter, it’s important to clarify what I mean by an exact-match domain, as the term has been used in a few different ways over the years.

Why Intellectual Property Is Important for Your Business and What You Should Be Doing Now to Protect It. The U.S. Patent and Trademark Office received 440,768 new trademark applications in 2017.

A strong domain name provides great value to a business. So it is important to get it right and think about the long term value, as opposed to just following what competitors or other businesses ...

This might be the most important choice you make, in fact, as it’s the one thing that’ll draw people to your work. Without a solid domain name, all your efforts could be wasted.