Importance of Factor Analysis in Marketing. In essence, marketing factor analysis is changing one marketing variable to see what affect, if any, the change has on the outcome.

In general, you won't know in advance how many latent variables to specify when performing a factor analysis. There are several ways to determine a good number of latent variables. One of the simplest ...

Another way you could use factor analysis information is to combine the raw variables that correspond to a latent variable, in order to reduce the dimensionality of the source data. The best way to ...

To do this, the factor loading scores for each of the variables in the analysis and the subjects' responses to each of those variables (e.g., 0=No, 1=Yes) were used in an algorithm to calculate a ...

You can use the profit factor breakeven formula to analyze how different profit goals affect your net sales revenue. For example, say your fixed costs are $20,000 and your variable costs are $40,000.

A variance inflation factor (VIF) provides a measure of multicollinearity among the independent variables in a multiple regression model. Detecting multicollinearity is important because while ...

Statisticians use several analysis techniques when examining manifest variables and latent variables. The four most frequently used models are factor analysis , latent trait analysis, latent ...

Like many methods, those studying psychology use, factor analysis has a long history. The primary goal of factor analysis is to distill a large data set into a working set of connections or factors.