Based on our users data, the sites we’ve categorized represented 96 percent of the impressions they received on the Google Display Network in Q1. Why bother categorizing sites?

The Google Display Network reportedly reaches 90 percent of Internet users via millions of sites. It’s a more passive form of advertising, whereas the Search Network is more active.

When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge ...

The Google Display Network is a collection of more than 2 million websites and apps that monetize using Google AdSense. According to Google, the GDN reaches more than 90% of the internet audience ...

The Google Display Network (GDN) continues to be the largest contextual ad network on the internet. It’s also a cost-effective way to jump into the market for awareness and re-engagement ...

The Google Display Network allows you to advertise on thousands of websites across the globe, using text, image or rich media formats. Find out how you can combine the power of visual advertising ...

Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of 7,8, and 9 my neighbors and I were perfectly content ...

Google issued Slapinski the account ID when it accepted him as a publisher in the Google Display Network, greenlighting sites he launched to receive ads. The same ID was used by Conservative Beaver.

Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to perform the best. Initial tests showed 35 percent higher ...

However, without a killer website to send your customers to, those Google display ad campaigns won’t convert well. Be sure to combine all these strategies to ensure your Google Display Network ...