Trade shows are noisy, crowded, and relentlessly competitive. It’s not enough to simply show up with a few flyers and a hopeful smile. If your stand doesn’t catch eyes within the first five seconds, ...

A Big Decision for a Small Business When I launched my company, I didn’t realize how tricky picking a logo would be. I just ...

Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business, product or service it represents. If you have a creative flair ...

Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

I'm always on the lookout for under-the-radar products that might be a good value. Here's a behind-the-scenes look at how headphone makers do their thing.

Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing ...

Have you ever looked at a brand’s logo and thought, “How? Why? Who did this?” Because there are some head-scratchers out there, though the best ones just add to the allure of the company. Like the ...

Thus, Sunny Slice’s season ends when the mangoes are no longer available, usually sometime in August. This year, unlike 2024, has been a good season for mangoes, and neighbors are still supplying her ...