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By Jonathan Gordon (@JW_Gordon), Jesko Perrey, and Dennis Spillecke (@dspillecke) Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream ...
It combines retailer data with PepsiCo’s supply chain data to predict when an item will go out of stock and prompt users to make purchases to replenish the item. Jason Fertel, ecommerce ...
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