Difference Between SWOT & TOWS Analysis. Business managers are responsible for setting a company's mission and goals and creating a strategic plan to guide the company to achieve its goals.

A SWOT analysis reviews the business's strengths, weaknesses, opportunities and threats. As is the case with an environmental analysis, a SWOT analysis also surveys external circumstances.

Learn the difference between Porter's five forces model and SWOT analysis, as well as how companies use both tools to analyze strategic decisions.

A SWOT analysis arranges a company’s top strengths, weaknesses, opportunities and threats into an organised list, and is generally presented in a simple two-by-two grid.

A reader posted a comment asking about a statement I made recently to the effect that SWOT (strengths-weaknesses, opportunities, threats) analysis is seldom done correctly. Given that the tool is ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, and boost profitability.