Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

Wikipedia’s visual logo came about through a very similar open call, with an original concept that was gradually refined over years to fix missteps. For the details, ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and ...

The visual identity updates do not include any changes to athletics’ graphic representations. Using our Spartan logo. Because of the Spartan logo’s strong historical identification with the university ...