Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

A URL just needs to make sense to human eyes. 5) Your headline doesn’t have to match the URL exactly. In fact it’s a good idea to vary the text, and make it more concise. If your headline says ’25 ...

URL naming best practices. When you name a URL, the best practice is to keep it entirely lower case. If there are separable words in the Uniform Resource Identifier which follows the domain name, ...