Display keywords are one of the three content targeting options available for display and video campaigns in Google Ads. Those other options, by the way, are topics and placements.

When it comes to digital advertising, Ari Paparo is one of the most respected, and outspoken, voices in the business.A former ...

Google appears to be testing display ads in Gmail. I discovered the following image ad in my own Gmail account this morning, and Google has since confirmed a test.

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like ...

Google's search business isn't yet hurting, and search ad revenues actually rose 12% from a year ago, much faster than display ad's 7% rise. So Margiloff says the effect is small at best--but sure ...

Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.

Now Google has added Google Finance to the mix, serving up display ads powered by Google Display Ad Builder. “Google Finance is a great opportunity to reach a relevant audience while they engage ...

For over a decade, "Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display ...

Responsive Display Ads. Unique to the Google Display Network, responsive display ads automatically adjust their size, appearance, and format to fit available ad spaces.

While the DOJ hopes to next prove that Google acted just as anticompetitively with its ad tech in the way that Rosenblatt described, Google is trying to claim that the DOJ's focus on display ads ...

Learn how Google matches your display keywords, how they function for content and audience targeting, ... Google Ads Display Keywords: Everything you need to know. Story by Jyll Saskin Gales • 1w.