Segment Based on Demographics The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa. This is where customers are targeted based on shared traits.

Demographic segmentation groups customers according to shared characteristics, such as gender, age, marital status, educational level, occupation, household income and location.

Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy, a company simply divides the larger market into groups based on several defined traits.

Demographic segmentation is an approach used by companies to separate or identify customers by socioeconomic groups, such as location, age, sex, occupation and education. The results are often ...

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location, ...

Weaknesses In Economic Demographic Segmentation Household income is another demographic shortcut used by marketers to segment populations. However, the Covid-19 pandemic has dramatically ...

Well-known characteristics of a market segment include interests, lifestyle, age, and gender. Market segmentation can be organized by geographic, demographic, psychographic, and behavioral parameters.

Despite the emerging importance of behaviour in the segmentation mix, Lysa Hardy, CMO of luxury confectionery brand Hotel Chocolat, is clear it would be wrong to ignore demographics such as age. “It’s ...

Psychographics Replace Demographics: Since then, market segmentation has been widely used, with psychographics replacing demographics as the most common criteria.In a 2006 Harvard Business Review ...