Segment Based on Demographics The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa. This is where customers are targeted based on shared traits.

Demographic segmentation groups customers according to shared characteristics, such as gender, age, marital status, educational level, occupation, household income and location.

Demographic segmentation is an approach used by companies to separate or identify customers by socioeconomic groups, such as location, age, sex, occupation and education. The results are often ...

Examples of Demographic Segmentation. As a small business owner, your goal is to provide customers with products and services that fulfill their needs and wants, based on research you gather about ...

Weaknesses In Economic Demographic Segmentation Household income is another demographic shortcut used by marketers to segment populations.

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location, ...

Integrated population-level data, such as those in this proposed COVID-19 segmentation framework, will be essential for this purpose. The availability of electronic data has never been greater.

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

According to a new report from Nielsen, Black Americans may be characterized as "power TV viewers," as their demographic segment accounts for 46 hours and 13 minutes of video consumption per week ...

Well-known characteristics of a market segment include interests, lifestyle, age, and gender. Market segmentation can be organized by geographic, demographic, psychographic, and behavioral parameters.