The campaign authenticity is further elevated by MS Dhoni, SBI official brand ambassador. Revered for his calm leadership and ...

After American Eagle launched its most expensive campaign yet, starring Sydney Sweeney, the company's market cap rose by $400 ...

American Eagle teams up with Sydney Sweeney for its biggest fall campaign ever, featuring 3D billboards, viral stunts, and a limited-run custom jeans.

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The ad is the latest instalment of Andrex’s “Get comfortable” strategy, which is powered by insights from the brand’s “toilet truths” research which highlights, among other things, that 76% of British ...

The Sharaf DG campaign included mall activations, digital takeovers, newspaper ads, influencer marketing and bank ...

Laura Christian will lead all marketing, brand and communications activity across Banyan Tree Dubai and Banyan Tree AlUla, ...

Brand Spectrum, an award-winning strategic communications agency, has achieved a significant milestone by becoming an ...

Forever Curious is described as a “360-degree consumer experience” that invites adult smokers to explore a smoke-free future through immersive, travel-themed touchpoints.

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

Experts talk about how brands in India are reinventing outdoor advertising during the monsoon season by combining emotional ...

Make sure your pre-frontal cortex is in gear for this piece on the virtues of neuroscience in contextual advertising.