The campaign authenticity is further elevated by MS Dhoni, SBI official brand ambassador. Revered for his calm leadership and ...

After American Eagle launched its most expensive campaign yet, starring Sydney Sweeney, the company's market cap rose by $400 ...

American Eagle teams up with Sydney Sweeney for its biggest fall campaign ever, featuring 3D billboards, viral stunts, and a limited-run custom jeans.

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The Sharaf DG campaign included mall activations, digital takeovers, newspaper ads, influencer marketing and bank ...

Laura Christian will lead all marketing, brand and communications activity across Banyan Tree Dubai and Banyan Tree AlUla, ...

Brand Spectrum, an award-winning strategic communications agency, has achieved a significant milestone by becoming an ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

Experts talk about how brands in India are reinventing outdoor advertising during the monsoon season by combining emotional ...

Make sure your pre-frontal cortex is in gear for this piece on the virtues of neuroscience in contextual advertising.

Welspun, one of India’s leading home textile brands, is proud to announce the onboarding of renowned actress Vidya Balan as ...

The #JaanteNahiParMaanteHain campaign by Bharat Connect aims to build awareness and user recognition by spotlighting the ...