A 360-Degree Approach to Customer Experience Now Possible Through Lucidya and Unifonic’s Strategic Partnership From left: ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is now working towards a full-scale launch. The company is now looking to ...

Skoda Auto Volkswagen India has signed Bollywood star Ranveer Singh for a one-year endorsement, marking its first celebrity ...

The campaign stars Tripti Dimri and her furry friend, as she leaves behind the heat and grime in a uniquely Limca way. The ...

Beyoncé’s haircare line, Cécred, celebrates its first anniversary and first retail expansion into Ulta Beauty.

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new ...

Laura Michael, Madewell's head of creative and marketing, says there has been a strategic shift in the approach to marketing.

Michelle McCarthy's MCC Marketing Group offers a full suite of services, including strategic planning, audience development, digital marketing, media planning, and event promotion.

With a strong foundation in crafting and executing impactful communication strategies, the CEO of The YellowLeaf Agency, a 360-degree ... marketing strategy, every detail of this campaign required ...

By combining the glamour of Bollywood with cutting-edge activations, this campaign stands as a benchmark for scale, depth, and impactful storytelling in the industry." The 360-degree marketing ...

The strategy leverages a 360-degree marketing approach ... Post-event, the strategy extends the campaign’s impact by amplifying user-generated content, media coverage, and ongoing retail ...