The value, mission, and vision statements of a company are the foundation on which all business is conducted and decisions made. Newsletters Games Share a News Tip. Featured. Featured.

If the company is about providing savings, the statement should imply price value. Likewise, if the product is meant to appeal to a customer's need to appear sophisticated, ...

A mission statement is used by a company to explain its purpose for being in simple and concise terms. It's usually one sentence or a short paragraph that explains a company's culture, values, and ...

The term value proposition is believed to have first appeared in a McKinsey & Co. industry research paper in 1988, which defined it as "a clear, simple statement of the benefits, both tangible and ...