At its core, the meaning of search engine optimization (SEO) is increasing your website’s visibility in the organic search results of major search engines.

Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.

Semantic HTML allows a publisher or SEO to make it clear what part of the content is the actual article. The <article> element can be nested within the <main> element (but not the other way around).

Eventually, the emphasis of SEO shifted from on-site content, to the offsite effort of link building. In the beginning, webmasters would simply maintain a “links” page somewhere on their site ...

Valid HTML isn’t a ranking factor, but it will help prevent technical issues affecting SEO and potentially lessen your accessibility work. I’m a huge fan of the W3C Validator . It depends.

There is a compromise between both HTML and XML sitemaps, so as always in SEO, “it depends.” Read below why, when and how to use sitemaps to benefit your website and its users.

Search engine optimization (SEO) is the practice of creating and optimizing relevant, authoritative content in a way that helps visitors (and search engine crawlers) find answers to their key ...

How websites can improve their SEO and keep it. There are two types of search traffic: Paid and organic. Paid search traffic is when a publisher pays a search engine for the top spot on the page ...

These backlink articles are what we call in SEO “do follow” links, meaning search engines will index the content. Indexed content helps websites rank for what they wish to be found for online.

Creating and maintaining a strong SEO strategy can help ensure that a brand is being seen by the right audiences, and it’s a cost-effective method to drive traffic, leads and sales.

Your SEO managers should also have some level of knowledge of skills such as email marketing, PPC, display, video, HTML, UX, social media marketing, community growth, blogging and content creation.