With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific audiences.

Technographic segmentation optimizes campaigns by honing in on the devices and operating systems players use. Advertisers can segment audiences based on device type, targeting high-end device users ...

Optimizing Advertising Campaigns through Advanced Deep Learning-Driven Audience Segmentation for Enhanced Targeting and Engagement Abstract: The present work discusses the utilization of deep learning ...

Embrace values-driven segmentation and remain authentic in the face of social and political complexities. The post How to ...

Using the STP Marketing Strategy One of the most effective methods of target marketing is to use the segmentation, targeting and positioning (STP) marketing strategy.

Nowadays, maintaining customer loyalty and attention span of the customers are major challenges faced by the retail industry. This leads to the need for reinforcement of marketing strategies from time ...

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Targeting is a fundamental part of social media advertising, so understanding the audience is crucial to the success of any campaign. This chapter outlines the different targeting options available to ...

Behavioral segmentation continually refines profiles as more data points are tracked over time. While psychographic segmentation provides marketers with a holistic understanding of audiences for ...