Segmentation is the process of dividing the marketplace into potential consumer sub-groups based on demographic, socio-economic, geographic and behavioral characteristics.

Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

Embrace values-driven segmentation and remain authentic in the face of social and political complexities. The post How to ...

Winner Barclays – Barclays local sites – OMD UK WINNERS SHOWCASE Shortlist BT – Ideal Homes: An evolution in data-driven customer acquisition targeting – Go Inspire Group Joseph Joseph – Performance ...

This award celebrates the brands that have proven highly effective in their use of segmentation, targeting and positioning (STP). Open to B2B and B2C brands, the winning entry will demonstrate ...

The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung ...

Using the STP Marketing Strategy One of the most effective methods of target marketing is to use the segmentation, targeting and positioning (STP) marketing strategy.

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.

What is lifestyle segmentation? Lifestyle segmentation considers what sorts of lives the people in a business’ target market lead.