As Intel Research's anthropologist Ken Anderson said, when he summed up the use of ethnographic research in Harvard Business Review, “Our goal is to see people’s behavior on their terms, not ours.

Design can exist without "the research." But if we don't study the world, we don't always know how or what to create. Recently, my colleague Ben McAllister contributed a piece to this section ...

Are you using research to support important business goals and functions, like sales, market share or product design? Consider how you’re using research data and insights and explore how you can ...

Work smarter, not harder! Use Google Gemini to create detailed research reports in minutes—save time, boost efficiency, and get AI-powered insights fast.

The College of Engineering educates through innovative research, using current technologies and a focus on critical societal challenges. Unlike other institutions, our curriculum provides immediate ...

QUALITATIVE research designs give us insights on matters we want to know much more about than what meets the eye. Qualitative research designs involve gathering and analyzing non-numerical data. One ...

In key ways, writing surveys to assess foreign public opinion parallels how Pew Research Center approaches questionnaire design for U.S. projects. In both cases, Center staff carefully consider ...