But just what is an answer engine, and how is it different from a search engine? Here’s what you need to know. Search engine vs. answer engine. Everyone knows what a search engine is: it’s Google.

Google itself has a very clear purpose, and its former head of web spam, Matt Cutts, stated that purpose as plain as can be back in 2014: “We’re trying to return great search results for users.” ...

Instead of returning thousands of links from a query, as is common on a general-purpose search engine such as Google and Yahoo!, vertical search engines deliver more relevant results to the user.

SEO stands for search engine optimization. It’s essentially the process of ranking organically, right below the paid search ads, on any search engine. This can be Google, Bing, DuckDuckGo or any ...

The purpose of the copy, ... The search engines will rank pages higher that best meet a searcher’s query. Rarely is “volume of words” something that will be the deciding factor for users.