Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency. Google Analytics 4 now allows copying custom detail ...

An MCP server implementation for accessing Google Analytics 4 (GA4) data, built using the Model Context Protocol TypeScript SDK.

Existing Analytics accounts do not need to be upgraded to GA4 right away. However, if you decide you want to upgrade and explore the new property, there is an option to keep Universal Analytics.

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The models listed ...

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Sweden's data protection watchdog has issued a couple of fines in relation to exports of European users' data via Google Analytics.