HTML emails allow you to make compelling and eye-catching marketing copy with integrated tracking applications -- an advantage in many cases, but not always the clear winner over standard text ...

With Markdown, writing HTML-formatted documents is as easy as writing plain text. Software developers use it, but so do many others. The Markdown text format makes it easy for people—not only ...

By Debbie Weil Clients keep asking me one fundamental question over and over. Which is better for business-to-business (B2B) e-newsletter readers: text or ...

If plain text is too minimal for you because you need formatting, but you don't want to waste time with too much formatting with the likes of Microsoft Word, then Markdown is a good in-between.

Combine the features and formatting of HTML e-mail with the safety of plain-text messages by designating specific senders as safe. Dennis O'Reilly began writing about workplace technology as an ...