Build Personas but Stay Flexible I created detailed personas covering demographics ... This approach involves careful ...

GameStop Corp.’s GME collectibles segment stood out as the strongest performer in the first quarter of fiscal 2025, highlighting growing consumer engagement beyond traditional gaming products. Net ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

The development of e-marketing over recent decades has led offline and online retail enterprises to adopt various data analysis technologies to enhance their understanding of consumer behavior and ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...

The identification and segmentation of responsive electricity customers have been formulated here as a binary time series clustering (TSC) problem. The assumption of a stationary environment in kernel ...

Demographics are statistics used to define your customer, such as age, sex, income, education, occupation. For example, a cosmetics product might find its consumers are primarily female, high ...