Discover how advanced data analytics is reshaping the insurance industry by enhancing customer engagement, optimizing risks, ...

An S&P study reveals just four segments – compact & midsize SUVs, subcompact SUVs, and full-size pickups – account for over ...

ITL’s DDI hardware devices use machine learning algorithms and biometrics to provide time-stamped quantitative demographic ...

StoneCo is no longer the broken company the market remembers. I see a clear path to a $30 valuation. With profitability firmly re-established, StoneCo is well-positioned to make the most of favorable ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

Build Personas but Stay Flexible I created detailed personas covering demographics ... This approach involves careful segmentation of your audience to create diverse mini-groups, representing ...

Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data.

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics.

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.