Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

GME's collectibles sales surged 55% in the first quarter, offsetting gaming declines and fueling its shift into lifestyle ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Disha Patel’s fintech leadership blends market strategy, product innovation, and AI-driven tools for self-employed users.

While demographics tell us who our customers are, psychographics dive deeper into why they behave the way they do. This ...

Amazon India launches 10-minute delivery service in New Delhi, expanding to compete with quick commerce platforms.

Two of the most popular golfers on social media are based in North Texas: World No. 1 Scottie Scheffler and self-professed ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Let’s be honest—most businesses think they’re targeting the right customer. But thinking it and proving it are two very ...

McDonald's (NYSE:MCD) is introducing Snack Wrap back to its menu on Thursday. The revived Snack Wrap menu item features one ...

Marketing is not customer service. While customer service is an important component of customer satisfaction, it does not ...