Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Disha Patel’s fintech leadership blends market strategy, product innovation, and AI-driven tools for self-employed users.

India's Gen Z, numbering around 380 million, will reshape the financial landscape with their demand for digital-first, secure ...

Amazon India launches 10-minute delivery service in New Delhi, expanding to compete with quick commerce platforms.

Two of the most popular golfers on social media are based in North Texas: World No. 1 Scottie Scheffler and self-professed ...

Jet2 PLC (DRTGF) reports a robust financial performance with significant increases in revenue and passenger numbers, despite ...

The report "Phosphorous Trichloride Market by Application (Plastic Additives, Agrochemicals and Pharmaceuticals, Surfactants, ...

McDonald's (NYSE:MCD) is introducing Snack Wrap back to its menu on Thursday. The revived Snack Wrap menu item features one ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, and predictive analytics will take centre stage. Customer Data Platforms ...

Over the past few weeks, Kroger has been placing “Weekly Digital Deals” flyers at its store entrances that contain pictures ...

Marking a major milestone in Valu’s regional growth strategy and commitment to financial inclusion in Jordan ...