Delta's revenue from premium seats like business class rose 6% in the first half of the year to $10.6 billion, while main ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Most organizations don’t need more cybersecurity tools. The reality is that businesses require better boundaries in 2025 to ...

With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

The firewall was set up. Scanners were running. Everything looked fine. Until a routine network penetration test found an old ...

In today’s fragmented digital landscape, understanding the customer journey is more complex – and more critical — than ever.

By combining human empathy with data-driven precision, DHL aims to deliver exceptional service that meets the distinct needs of each customer, leveraging our digital platforms to enhance ...

Marketing is not customer service. While customer service is an important component of customer satisfaction, it does not ...

Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved ...

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Rocket CRM, a SaaS-based CRM technology platform designed for small and mid-sized businesses, has announced the full ...

In global markets, we are seeing niche MVNOs succeed by going deep into customer identity, whether targeting youth, gig ...