Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.

Today, Social Security’s trust funds have a combined reserve of $2.7 trillion, and spending has exceeded revenue since 2021.

Martin Wittenberg and Andrew Kerr School of Economics and DataFirst, University of Cape Town Abstract: In this paper we deal with some of the criticisms levelled at us and DataFirst. We also produce ...

The story of the IT worker, his long leave, his substantial payout, and his unsuccessful lawsuit against a tech giant will ...

You may think you know what a business is, but do you really? Read on to learn more about common business structures.

Here's what we've learned from responding to the aftermath of the LA fires—and how businesses can contribute to a community’s ...

"You can have great returns for your shareholders and do well for the communities you serve," Moynihan told Fortune.

Contributed capital, also known as paid-in capital, is the total value of the stock that shareholders have directly purchased from the issuing company.

Additional paid-in capital (APIC) helps companies raise money for expansion, research, or other business activities. Find out how investors contribute to it.

Ganesha says Aries is primitive energy unleashed Many astrologers feel Aries is a cocktail of power force and passion By western astrology in April there is the Cardinal Cross meaning all sorts of com ...

As the CDMO sector evolves from a manufacturing backbone to a strategic partner in pharma, World Finance spoke to Bobby Sheng ...