Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last ...

In the early stages of engagement, B2B buyers are assessing not just your solution, but also your credibility, transparency ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

What started out as a Super Bowl ad for GoDaddy, the domain registry and Web hosting platform, to promote the brand’s new ...

As loyalty wanes under generational shifts and economic strain, customisation isn’t only a differentiator, but essential for ...

While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations ...

Retailers who delay adopting generative AI risk falling behind as consumer expectations continue to evolve, driven by global ...

Over the years, I have been involved with several universities that have sales centers as part of their business school programs. In one recent discussion with a group of new graduates, I was asked if ...

These AI tools are hidden gems. You might be surprised that one of the AI tools is from Google – and, no, it isn’t Gemini.