According to data shared exclusively with Marketing Week, net spend on market research has been negative for the best part of a decade with some businesses turning to data and cheaper research sources ...

Qualitative research provides rich, descriptive data, but it’s hard to put that into charts or graphs. These are some of the potential pitfalls you should know about when it comes to qualitative ...

So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller, sixty percent of our sales are of these. Quantitative, like quantity.

Qualitative research is too often dismissed as anecdotal or treated as an optional add-on to quantitative research — like the B-side of an album. This devaluing of qualitative research has serious ...

Growth marketers can sometimes overlook qualitative measurements when determining the success of their campaigns. But non-numerical data is just as important for deciding whether to tweak campaign ...

When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...

As MDMA and psilocybin treatments become more mainstream, the therapy component has come under scrutiny. Here’s what’s common in many sessions — and what’s not.

Pew Research Center conducted this analysis to understand Americans’ views of and experiences with friendship. It is based on a survey of 5,057 U.S. adults conducted from July 17-23, 2023. Everyone ...

Qualitative Composition & Index While qualitative cume persons is the number of target consumers you reach, composition and index tell an advertiser how efficiently you reach these target consumers.

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. In business and management, qualitative analysis uses subjective judgment to analyze a ...