Jason Levine, PIM Brands chief marketing officer, said consumers and their families are always the top priority. “The move to ...

Welch's Fruit Snacks adds a new flavor to its line-up. The Welch's Mango-Peach captures the juicy, slightly tangy, and a touch tropical flavor. The new snack food will be an instant hit.

Actually, Welch’s Juicefuls are not entirely new. Welch’s mother company, Promotion In Motion Inc., previously introduced Juicefuls fruit snacks under their own brand name in 2012.

By comparison, nine ounces of Welch’s Fruit Snacks cost $2.89, and a mere four ounces of Annie’s Fruit Snacks cost $3.99. That makes Annie’s snacks almost five times more expensive than the ...

Dive Brief: Welch’s Fruit Snacks Tuesday (May 14) launched its largest-ever ad campaign, “Wholly Fruit,” that includes the brand’s first TV commercial, per details shared with Marketing Dive.