Welch Foods was hit with a consumer class action over claims the company falsely advertises its white grape juice as being "100% Grape Juice, White Grape" even though it contains artificial additives.
Welch's is another big name in the juice arena, especially when it comes to grape juice. Dr. Thomas Bramwell Welch founded the company in 1869 and originally called it Dr. Welch's Unfermented Wine.
Welch's Grape Juice bottles proudly proclaim that they're made of 100% Concord grapes, free of added sugars and artificial flavors, and contain 100% of your daily recommended amount of vitamin C.
Overall, Welch’s uses a 70-20-10 marketing model ... referring to the now-iconic grape juice ads that once appeared on broadcast television. “But the job of the current team is to create new nostalgia ...