Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

It's time to organize all those YouTube cat videos. A competition designed to develop classification algorithms for labeling millions of YouTube videos is designed to sort out Google's video trove by ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems.

On July 1, 2023, Universal Analytics properties will stop processing new hits, forcing users to switch to its successor, Google Analytics 4. While this may seem like a natural progression, marketers ...

2023 marks the 11th edition of this C-Executive survey, which was first published in 2012. Participants in this year’s survey comprised data executives who served in CDO, CDAO, and other ...

I spoke with Amir Orad, CEO of Sisense, about the issues that prevent companies from getting the most from their data analytics platforms. Among the topics we discussed: Even here in 2022, many ...