In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

One of the most popular analytics platforms is Google Analytics, a very powerful and free solution which is used to track and report on literally billions of web pages. Here’s an example of the ...

Analytics continue to improve Web traffic . November 1, 2009 . Share › ...

Web Analytics Dives Deep Into a Sea of Data Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of ...

1. Custom Reports. You already get a few default reports from Google Analytics in your account–you can find these on the left-hand column. Mostly, they offer stats on top landing pages and ...

How To Choose A Web Analytics Solution Choosing the analytics tool you will use to track what’s happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience.

CMS Watch came to this conclusion as part of the evaluation process for its annual Web Analytics Report, discovering variances between, for example, what actions were deemed "conversions" among ...

The goal is to move from descriptive metrics to prescriptive metrics.

Implement An Auxiliary Out-Of-The-Box Tool. This will complement your web analytics systems with functionalities that third-party cookies previously covered.