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Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and […] ...
Web analytics is the most "dominant digital intelligence (DI) platform capability," according to Forrester analyst James McCormick who penned the latest Forrester Wave Web Analytics: Q4 2017 (fee ...
Your Web analytics tool, like Google Analytics, has a boatload of metrics in it (hurray!). A key performance indicator (KPI) is a metric that helps you understand how you are doing against your ...
Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.
But many CMOs view digital measurement as a “check-box” item in the overall plan… as if installing a self-service web analytics tool, or hiring a junior-level web analyst, is enough to fully ...
Web analytics data is based upon “cookies,” small pieces of code placed on a computer when an Internet browser such as Internet Explorer or Safari renders a website.
Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on.
But web analytics is hard! Very hard, according to Eric Peterson. So, web analytics does have a dark side. It can be hard, but also not for the reasons you might expect.
Avinash Kaushik is the Analytics Evangelist for Google, co-founder of Market Motive and author of inspiring books like Web Analytics 2.0 and Web Analytics: An Hour A Day.
Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site ...
You know that half the money you are spending on Internet advertising is wasted -- you just aren't sure which half. You've read about Web analytics and have played with the free tools that come from ...
People tend to think of Web analytics tools as applications that provide them with numbers like unique visitors and page views. More advanced analytics users begin to segment their visitors. A ...
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