News

Independent Swiss brand Titoni has launched a new diving chronograph that bears a strong resemblance to Tudor's popular Black ...
On 1 April 2023, the British microbrand Studio Underd0g announced a new addition to its quirky line of food-themed wristwear: ...
In this intriguing video, we dive into the bold task of cutting the brand off an old watch. Watch as we explore the craftsmanship beneath the surface, revealing what lies hidden when a logo is removed ...
Rado joins the downsizing movement by releasing the first regular production Captain Cook 39mm, emphasizing the move with two gorgeous dials.
Gemini is rolling out “over the coming weeks” to Wear OS 4+ on the Pixel Watch, Samsung, OnePlus, OPPO, Xiaomi, and other ...
"Taylor Watch" hosts Kelly Keegs and Gia Mariano discuss how they're bringing Barstool Sports' Taylor Swift podcast back ...
TAG Heuer’s embrace of all things sport acquires another dimension as the brand puts its unmatched sporting heritage to the fore with a series of limited editions based on the 39mm Carrera Chronograph ...

Brand trap

Unveiling the truth behind brand marketing illusions and the psychological tactics used to sell aspirations and status ...
Tom Brady has added another six-figure watch to his ever-growing collection. While attending the E1 Monaco Grand Prix on ...
Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...